HOYS Unveils New Logo

Established in 1949, Horse of the Year Show has developed and expanded through the decades, building on its renowned roots to become the show it is today and now opens its doors to 60,000 visitors and 1,500 competitors each year at Birmingham’s NEC.

With 65th anniversary celebrations in full swing this year, a new logo has been launched to mark the show’s continuing success and future development. Sympathetically redesigned from the original imagery, the new logo captures the show’s status at the forefront of modern day equestrian competition and entertainment, while preserving its heritage. The result is a fresh, contemporary design incorporating the original key elements, namely the traditional oval shape and iconic rearing horse.  The new logo has been used internally since the end of October 2012 and will now become the face of this iconic show.