World Horse Welfare Marks 10m Views Milestone on YouTube

Horse charity World Horse Welfare has attracted more than 10 million unique views of its videos on its YouTube channel launched almost nine years ago and showcasing over 200 videos all produced in-house by the charity.

From inspirational stories of amazing rescues to transformed horses in loving new homes, the highs and lows of helping working horses in the world’s most impoverished communities, words of wisdom from its President HRH The Princess Royal and Chief Executive Roly Owers, inspiring campaigning calls to action, advice and tips on horse care and scenes that tug on the heartstrings, World Horse Welfare’s YouTube channel shares an engaging insight to the charity’s work across the globe.

With almost 18,000 subscribers, World Horse Welfare’s channel is also one of the most popular of any UK animal charity using the video sharing site.

The charity’s most viewed video (1.3m views) is the story of Thoroughbred Macy found starved and almost frozen to death with her young foal, Loca, in the winter of 2013. More recently, the tragic story of Rhoswyn the mare abandoned on the Welsh hills in early 2015 brought to life the stark reality of the UK’s horse crisis generating nearly 60,000 views whilst the unfailing dedication to horse welfare from a supporter who saved the lives of two ponies, Nellie and Napoleon, has been watched by almost 10,000 people.

World Horse Welfare film and photography officer Basil Hayes said:

“At World Horse Welfare we are always looking for different ways to demonstrate the breadth of our work and communicate with wider audiences, not only to raise awareness but also so that we can show our supporters in full colour exactly how their donations are helping horses.

“Video gives us the unique opportunity to demonstrate how World Horse Welfare improves the lives of thousands of horses around the world each year and this is the most powerful way to bring our work to life, to raise awareness of the welfare challenges horses face and help us share horse care knowledge and skills.

“Through video we’ve been able to reach the horse protectors of the future; spurring people into action so that we can continue our mission to create a world where every horse is treated with respect, compassion and understanding.

“We’re very grateful to everyone who has watched and shared our videos over the last nine years and look forward to seeing what the next nine years will bring.  We’re especially grateful to JVC Kenwood UK Ltd, who donated our video camera six years ago and made these films possible.”

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